In order to research my target audience I put a Facebook status asking my friends if any of them who were A Day To Remember fans would be willing to answer a few questions regarding what they do in their spare time etc.
I devised five simple questions which would help me compile an audience profile.
- How old are you?
- What do you like to do in your free time? Do you have any hobbies?
- What other bands do you like apart from A Day To Remember?
- Do you go to many concerts or gigs? Which was the last one you went to?
- Is music a big part of you life? If so, why?
From putting the Facebook status, five people responded.
Dan Troupe - 20 years old
Free Time and hobbies: Likes to hang around with friends, play video games and watch films. Likes to watch anime, collect old childhood figures, collect Pokemon cards and play a variety of other card games.
Bands: Yellowcard, Green Day, All Time Low, New Found Glory.
Gigs: Likes to go to the local venues in Hull frequently, in particular O'Rileys and Ringside. The last gig he went to was approximately two weeks previously. The last live popular band he saw was Bowling For Soup approximately a year ago. 'I don't tend to have much money but I would go more if I could.'
'Music is a big part of my life as it provides me with some form of direction if I'm feeling sad, it lifts me up as with anyone else really. I listen to a lot of songs with lyrics that relate to me, so I know the band I listen to has gone through similar problems, so if they've got through said problem, I know I can too.'
Lauren Wilson - 17 years old
Free time and hobbies: Going out and drinking alcohol, listening to music, playing with her pet cat and doing coursework. (She is a full time college student). Enjoys writing music, playing the piano & guitar, drawing and fishing.
Bands: Motionless in White, Fall Out Boy, My Chemical Romance, Billy Talent, Suicide Silence, Drowning Pool, Bloodhound Gang, One Direction and Miley Cyrus.
Gigs: Goes to approximately four or five concerts a year, last one she went to was Motionless in White - September 2013.
'Music is a big part of my life. The lyrics have meaning, the songs are there for you when you're feeling down, the songs make you happy, not to mention band members go through the same issues as you do, so you'll never really feel alone.'
Michael Hill - 19 years old
Free time and hobbies: Spends time with friends, works on his two bands, 'Down To A Deathmatch' which he has been in for a year, and a new one which hasn't been named yet as he has just started it. Likes to listen to music.
Bands: Parkway Drive, Emmure, While She Sleeps, Architects.
Gigs: 'I go to loads!' The last one he went to was at Lamp (a local venue in Hull) which he played the previous Friday.
'Yeah music is. Over the past two years of my life I've been in a band trying to kickstart playing shows and a year ago I finally managed to. After that I realised no matter what the job, I wanted to work in music! And music can play such a big part on your mood and day and has always been for me a massive inspiration and method of cheering up since I had a pretty s*** childhood.'
Tom Allhouse - 18 years old
Free time and hobbies: Meets up with friends, reads books and makes picture frames.
Bands: Asking Alexandria, Deff Leppard and Joan Jett.
Gigs: Been to less than ten. The last was Asking Alexandria - 'it was awesome.'
'Yes and no, I listen to a lot of music but I don't listen to it as intently as other people might do, I just put my earphones in to drown out the world and be alone with my thoughts rather than actually listening to the music.'
Becky Bea - 18 years old
Free time and hobbies: Likes to go out, mainly to the local nightclub in Hull - Spiders. Enjoys watching family guy, playing Candy Crush, going to the pub and walking her dog.
Bands: Sleeping with Sirens, Alexisonfire, Enter Shikari, Four Year Strong and Green Day.
Gigs: 'I love love love gigs!' The last one she went to was a local gig at a local pub in Brough to support some friends. The last 'known' band was Lower Than Atlantis in October 2012. 'I've either had no money or been working when I wanted to see other bands.'
'Music is a big part of my life, it's always there to cheer me up, as well as bring people together, I love gigs, they always make me feel like I'm part of something big and it helps a lot, not just for me, but a whole load of other people too.'
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