Ancillary text - Record label

To improve both my CD and magazine advertisement further I have chosen to include the logo of a record label as this is a common convention of such products. I have researched various record labels who sign pop punk or metalcore bands and have found Fueled By Ramen which is a subsidiary of Warner Music Group. They have signed Fall out Boy, Paramore and Panic at the Disco which are similar to A Day to Remember as they have pop punk elements to their music and they all belong to the alternative rock genre.

Final Draft

Shooting Diary - Tuesday 18th March

Today I shot the performance scene which I am going to incorporate throughout my music video. Apart from some initial lighting problems, the shoot went quite well. Initially, we had to experiment with different lighting in order to create the effect which I desired, I also had to experiment with different camera positions to gain a good shot. We were under pressure of time as we only had one hour to shoot the scene which meant I wasn't able to gain as many takes as I would have liked. However, I am going to take my footage into the editing suite and attempt to incorporate it into my video. This may take some time as editing lip syncing can be quite difficult.

I also had to cancel filming on Friday 21st March as Leah had other commitments. I am going to try and arrange another time to shoot this part of the video ASAP.

Permission to use the theatre and shooting schedule

I have organised a time to film in the theatre for this Tuesday with Jordan. I am going to film a performance based scene where I plan to shine a spotlight on Jordan and he will sing into a microphone.

Shooting schedule 

4pm - 5pm Walk to Mcdonalds and buy Jordan some tea

5pm - 5.10pm - Set up the lights and camera ready to shoot the scene

5.10pm - 6pm - Shoot performance scene

New filming dates

As my audience feedback has shown that the storyline hasn't been very clear to them as the majority confused Leah's illness with pregnancy, I have decided to re-shoot the scene where she finds out her diagnosis, I am going to change the location of this scene to make the diagnosis clearer to the audience by visiting the Oncology department at Castle Hill hospital in Cottingham. This location isn't too far from my college and will be easy for both me and Leah to reach. I plan to shoot the same scene as before but infront of the Oncology department sign instead so the diagnosis is completely obvious.

Another suggestion from my audience feedback questionnaires was to add a performance element as my video is purely narrative based. It is not often that there is a music video without the common convention of performance, both my target audience and media teacher feel that the video could be improved with this added. I am going to do this scene in the college theatre where I can use artificial lighting to aid me in creating the effect that I wish.

Here is the email I have sent asking for permission to use the theatre.

Therefore, I have communicated with both Leah and Jordan and agreed two dates.

Tuesday 18th March - Performance scene (I am still yet to be granted permission to use the theatre but this is the initial date me and Jordan have agreed on, a shooting schedule is yet to follow)

Friday 21st March - Hospital scene

Shooting Schedule

4.30-4.45 Pick Leah up from Beverley and travel to Castle Hill hospital.

5.00-5.30 Film the hospital scene

Audience Feedback 2nd Draft - Facebook

I posted a link to the second draft of my music video on Facebook to gain comments from my Facebook friends. The purpose of this was to see if my target audience had any suggestions on how to improve my video which would help me produce a final draft. I am still yet to gain the results from the questionnaire but the comments on Facebook were very positive. However, a suggestion made by my audience was to do something with the introduction where the screen is just black whilst the audience listens to the voice-over. Owing to lack of time I might not be able to achieve this but I could cut the dialogue down or use text to accompany the diegetic sound. A further suggestion was that I could cut the shots to the beat of the song which would be more conventional of the pop punk/metalcore genre. 

Second Draft - CD Cover

I have decided to use a six panel instead of a four panel CD cover for my second draft. In order to create the imagery for my CD cover I used a still image from my video and used a stamp filter to create the red, block effect. Lyrics of the songs are a common convention in CD products so I decided to overlay the lyrics of the song I have created a video for and two other A Day To Remember songs. For the extra second panel I used the custom shape tool on Photoshop to create several arrows which cohere with the band name. Next I positioned these shapes on top of each other whilst using the layer blending tool to create a transparent effect for several of these arrows. For a final draft I think I will  make some final adjustments to the imagery. However, I am happy with the overall composition, house style and appearance of the CD cover so far.