Here is an example of a completed questionnaire.
1) Do you think that the voice-over at the beginning helps make the story easier to understand?
The opinion shown through the response to this question was divided. Half commented that the voice-over helps give the video some context, it makes it more emotional, it's effective, sets the scene and one individual commented that without the voice-over they 'wouldn't have grasped the narrative'. This was one of the main reasons why I included the voice-over initially.
On the other hand, the other half of the respondents gave me some good constructive criticism. The general comments were that it was too long and it made it a bit confusing as it made them think that the video was going to be about the couple separating.
2) Do you think that the video reflects the pop punk/metalcore genre sucessfully? If no, why?
The people that answered yes to this question commented that they thought the aggressive and angry atmosphere of the video helped reflect the genre successfully, particularly through the boxing scene and the argument scene. They also thought that the use of the black and white effect on the flashback scene was effective and conformed to the conventions of the pop punk/metalcore genre. Furthermore, it was also stated that the editing was effective in showing this genre.
On the other hand, the people who answered no thought that the overall mise-en-scene let this down and could be improved in order to reflect the genre more. However, this isn't possible to improve due to the time that I have left to complete the coursework since it would involve re-shooting parts of the video. Although one respondent commented that they liked how I broke the conventions of the genre by not including a performance element, it was also pointed out that the video is missing this element and that it could be improved by adding this in. Therefore, I could add a performance scene which just shows Jordan singing to the camera.
3) What parts of the video do you like in particular and why?
4) Are there any parts of the video that you think could be improved?
5) Did you understand that the female character receives a cancer diagnosis?
From looking at the response to the previous two questions it is clear that the diagnosis of the female character needs to be made much clearer. I could do this by changing the location of where Leah finds out her diagnosis. For example, I could visit the Oncology department at Castle Hill hospital in Cottingham which is not far away from college. This would be an easily accessible location and would make the narrative much clearer to the target audience.
6) Would you watch this music video again?
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